从消费市场中的测试或完整生产运行中学习。公司以此为契机,根据消费者在个人层面的初步反应,对新产品、想法或创新进行测试和反应。在此过程中,分析用于确定新产品的相对成功率。在这个过程中,公司将启动关键分析来测试产品的接受度。他们还将审查市场表现并与类似产品以及商业案例或财务计划进行比较。公司还可以衡量其供应链网络的有效性,并将从发布后审查中学到的知识应用于其他新产品、流程和程序,以确保和提高产品质量。
Learning from either a test or a full production run within the consumer market. Companies use this as an opportunity to both test and react to new products, ideas, or innovations based on the initial reaction of consumers on an individual level. Within this process, analytics are used to determine the relative success of a new product offering. Within this process, companies will launch key analytics to test a products acceptance. They will also review market performance and compare to similar products and against the business case or the financial plan. Companies can also measure the effectiveness of their supply chain network, and can apply what is learned from the post launch review to other new products, processes, and procedures to ensure and enhance the product quality.
|
|
指标可用 | N |
名称(英文) | Conduct post launch review |
PCF ID | 11423 |
级别 ID | 2.1.2.5 |