创建、执行和管理包装产品/服务的战略路线图。确定如何将产品/服务打包成可以直接销售给潜在客户的成品。考虑物理性、易腐性和保质期。制定包装产品/服务的策略。测试替代品。收集反馈。优化为执行选择的选项。让营销、产品开发和供应链职能部门共同开发完善的包装。 Creating, executing, and administering a strategic road map for packaging products/services. Determine how to package products/services into finished offerings that can be directly marketed to prospective customers. Consider physicality, perishability, and shelf-life. Develop a strategy for packaging products/services. Test alternatives. Collect feedback. Refine the option chosen for execution. Have marketing, product development, and supply chain functions work together to develop sound packaging.